WhatsApp Business API

WhatsApp API

Reach 2 billion users with template messages, interactive flows, and 24/7 automated conversations.

2B+: monthly users
98%: open rate
45+: languages

json

POST /v1/whatsapp/messages
{
  "to": "+919000000000",
  "type": "template",
  "template": {
    "name": "order_confirmed",
    "language": "en",
    "variables": ["#1043", "Tomorrow 5 PM"]
  }
}

Capabilities

Everything you need to ship WhatsApp

Official Business API

Meta-approved access with green-tick verification and higher rate limits.

Template management

Submit, track, and version notification templates from the dashboard.

Interactive messages

List pickers, quick-reply buttons, and native flows for forms and payments.

Conversation routing

Route inbound chats to agents or bots with webhooks and shared inbox.

Explore

WhatsApp products

Purpose-built WhatsApp products, all on one API, dashboard, and bill.

WhatsApp Business API

Reach 2 billion users on the channel they already trust. Send and receive messages at scale over Meta's official Cloud API — verified sender, green tick, and full delivery insight.

Template Messages

Send pre-approved notifications outside the 24-hour window. Personalize with variables, add buttons and media, and launch campaigns to millions with guaranteed deliverability.

Interactive Messages

Turn conversations into guided experiences. Send reply buttons, list menus, and call-to-action links that let customers act in a tap — no typing, no drop-off.

WhatsApp Flows

Build rich, app-like forms inside WhatsApp. Collect data, book appointments, and complete multi-step journeys in a native screen flow — no redirects, no external links.

WhatsApp Commerce

Sell directly in the chat. Showcase a product catalog, let customers add to cart, and close the sale — all inside WhatsApp with no website hop.

Click-to-WhatsApp Ads

Turn ad clicks into conversations. Run Facebook and Instagram ads that open a WhatsApp chat instantly — capture warm leads with full attribution back to the campaign.

WhatsApp Chatbot

Automate replies around the clock. Build no-code conversation flows or plug in AI to answer questions, qualify leads, and hand off to a human only when it matters.

Shared Team Inbox

Run WhatsApp support as a team. Route conversations to the right agent, collaborate with private notes, and never drop a customer — all from one shared inbox.

Use cases