Event-Driven Automation
Triggers & Events
Start and steer journeys automatically from real-time customer events.
- <1s
- trigger latency
- unlimited
- event types
- 99.99%
- uptime SLA
bash
curl -X POST https://api.conversa.in/v1/events \
-H "Authorization: Bearer $API_KEY" \
-d name="cart_abandoned" \
-d contact="+919000000000"Capabilities
Everything you need to ship Triggers & Events
01
Real-time triggers
Launch journeys the moment an event fires.
02
Custom events
Send any signal from your app or website.
03
Attribute changes
React to updates in customer data instantly.
04
Webhooks
Connect external systems to drive automation.
Use cases
Built for how you use Triggers & Events
- Cart recovery
- Signup flows
- Payment events
- In-app actions
SLA
99.99%
uptime SLA
Enterprise-grade reliability with 24/7 support, dedicated routing, and transparent status reporting.
FAQ
Common questions
Can I define my own events?
Yes — send any custom event via the API or webhooks.
How fast do triggers fire?
Journeys start in under a second of the event.
One platform
More Customer Journey Builder products
Every Conversa product shares the same API, dashboard, and billing.
Ready to launch Triggers & Events?
Get API keys in minutes. Pay only for what you use.